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Marzia Kjellberg (née Bisognin) is an Italian Internet personality and businesswoman. Known for her videos on her now-inactive YouTube channel Marzia (formerly CutiePieMarzia).

Marzia has been in a relationship with PewDiePie since 2011, and got married to him in August 2019.

Personal Life

Marzia was born on October 21st, 1992 in Arzignano, located in Province of Vicenza, Italy.[1]

Marzia and Felix began dating in October 2011 after Diazo, Marzia's best friend, watched PewDiePie's videos at the end of May and emailed them to her.[1] At the end of June 2011, Marzia thought he was really funny and wrote to him, stating how she thought he was funny and she enjoyed his videos. He responded, and they began communicating via Facebook until Felix visited her in Italy several times between August and October of 2011. Felix moved to San Paolo, Italy in 2012, and Marzia went to Sweden to live with him for a while. They stayed at Marzia's parents' house while they were there.

Marzia has traveled abroad many times with the first being to Los Angeles from May 16th, 2012 to May 21st, 2012 with Felix.[2] Then, between December 3rd to December 7th of 2013, they vacationed in Brighton in the United Kingdom. After receiving an invitation from Chictopia to go to New York City in attendance for Fashion Week, Marzia and Felix arrived there on February 7th, 2013 and later met up to spend time with mutual YouTube friends Anthony Padilla and Kalel.[3] The four of them hung out at the Museum of Modern Art, saw the movie "Mama" and played at the arcade.[3]

During April 2013, Marzia and Felix went to Los Angeles and stayed there for a month. A party was hosted by Felix in Los Angeles to celebrate the growth of his channel to 6,000,000 subscribers and invited anyone interested in attending.[4]

Felix was nominated in the category of social media for the Social Star Awards 2013. As the live ceremony would take place on May 23rd, 2013 at the Marina Bay Sands in Singapore, he and Marzia took the opportunity to go.[5]

Career

YouTube

Marzia opened her YouTube account for CutiePieMarzia on January 16th, 2012. Her videos mainly focuses vlogging, on fashion trends or outfit ideas, and include other videos on clothing, hair and make-up tutorials. She also does DIY/How-to videos specializing on making types of jewelry and accessories such as necklaces, bracelets, earrings, hairbands but also various foods like chai latte, cake and bruschetta. She also does "Out with Cutie", in which CutiePie goes out to various places and films her adventures. For some of her "tag" videos, she and PewDiePie will collaborate together and do some kind of activity in them. She will occasionally appear on his channel as a guest and play games with him. She has created vlogs documenting her time spent in various locations around the world.

Marzia refers to her fans as "Marzipans."

CutiePie has interest in horror stories and first uploaded a video entitled "The Creepy Woman" describing a childhood nightmare.[6] She started a series called "Wednesday Horror Stories" with her own creative depictions of made-up tales of horror.

In a July 22nd video, CutiePie made an announcement of receiving a partnership with YouTube.[7]

To celebrate gaining 1,000,000 "Marzipans", Marzia created and uploaded on July 12th, 2013 a Draw My Life video.[1]

On 22 October 2018, Marzia announced her retirement from YouTube in a video posted to her channel. She said in the video that focusing on YouTube at one point during her career kept her in a bubble that had a negative impact on her mental health, but she resolved to reach out to others. She said she was ready for "something new in [her] life" at the end of her video.

Fashion and design

The success of Marzia's YouTube channel allowed her to start designing her own clothing. Marzia has been launching fashion and design merchandise since March 2015, including nail polish shades, home decor items, and, most notably, clothing.

In 2016, she designed "Daisy" shoes through Project Shoe. In July of that year, she launched a nail polish line with Zoya, a nail polish brand.

In June 2017, Kjellberg launched Lemon, a clothing line paired with a fragrance.

On 1 July 2018, Marzia launched Maì, a jewellery, pottery, clothing and home decor brand. Marzia handcrafts the Maì ceramic accents out of her UK-based pottery studio. Tsuki Market, a unisex clothing and homeware brand she co-owns with Felix, is another brand she maintains.

Trivia

  • A "Marzipan" is an actual word for a type of sweet confection with its main ingredients consisting of sugar and almond meal, and is often molded to resemble shapes of fruits.

References

  1. 1.0 1.1 1.2 This video is private. Sorry about that.
  2. http://www.youtube.com/watch?v=bwBQPpGPves
  3. 3.0 3.1 This video is unavailable. Sorry about that.
  4. https://www.facebook.com/PewDiePie/posts/558223224210571
  5. http://www.youtube.com/watch?v=2q5clycNvwk
  6. This video is unavailable. Sorry about that.
  7. This video is unavailable. Sorry about that.
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